A post type for your projects
Writer’s block. Everyone struggles with it. And a blank page can seem even more daunting when you’re tasked with creating a piece of content as a subject-matter expert (i.e. not a “writer”). You know so much about your trade, whether […]
Writing is the cornerstone function of successful marketing. I would argue that it’s even more important than design, because captivating copy sans design can still convert. Design without copy can’t. There are two ways to improve your writing skills: Read. […]
👋! Let’s talk emojis and if they have a place in your marketing. The answer? It depends! 🧐 If you’re a hair stylist 💇🏼♀️, a chef 👨🏼🍳, or a marketer 👩🏼💻, likely emojis make sense for you. But if you’re […]
It’s uncomfortable to compare yourself to others, and this rings true for companies as well. Reviewing each SWOT component can feel like a death by a thousand cuts to your company’s self esteem. But, a frequent review how your company […]
Deadlines are important. But don’t let an arbitrary deadline force you to launch a bad (or boring!) marketing campaign. And let’s be honest — unless you’re Apple launching a new product or Beyonce dropping a new album — you are […]
For many small businesses, the brand’s personality and the owner’s personality are one in the same. And that’s fine! But as the team contributing to the marketing grows, maintaining a cohesive brand voice takes a concerted effort. To keep a […]