#MarketingTipMonday No. 18

👋! Let’s talk emojis and if they have a place in your marketing.

The answer? It depends! 🧐

If you’re a hair stylist 💇🏼‍♀️, a chef 👨🏼‍🍳, or a marketer 👩🏼‍💻, likely emojis make sense for you. But if you’re a mortician ☠️, a divorce lawyer 💔, or a gastroenterologist 💩, perhaps not.

Use emojis in your marketing if they fit into your brand style, make sense for the communication channel, and will delight your audience.

Copywriting expert Jolene Miklas Schneider wrote an excellent blog outlining the 😇 and 😈 of using these modern day hieroglyphics. While the blog is focused on fundraising, it applies to all types of marketing.

Most important take-away: be sure to run A/B tests comparing emoji v. not emoji content. This is the best way to ensure you’re creating content that converts! 👏🏼