Writing is the cornerstone function of successful marketing. I would argue that it’s even more important than design, because captivating copy sans design can still convert. Design without copy can’t.
There are two ways to improve your writing skills:
- Read. Read all the things. Read articles and billboards and facebook posts and enewsletters and direct mail. Pay attention to what grabs your attention and apply that to your writing. Sure, it’s a sample size of one, but it’s a great place to start if you don’t have the resources to test.
- Write. This is a skill where practice makes… well not perfect, but progress. As you practice, your writing will become more clear and engaging and you’ll become more efficient at crafting it. Don’t limit your practice to business writing, but consider your journal, Christmas cards, etc.
For example, I’m seeking childcare and posted the job on a babysitting site. In addition to the ho-hum job details, I wrote the following:
<title>Get Paid To Hang Out With The Cutest Baby!
This baby can do it all!
– sleep through the night (mommy’s angel!)
– pet our dog (gently!)
– spit out baby food (not prunes again!)
– scoot (aka army crawling with style!)
– suck on his feet (yummier than prunes!)
– look under the rug (so this is where mom sweeps the dirt!)
Come be our babysitter and see what he learns to do in the months to come!
Maybe this ad didn’t convert better than what the normal parents wrote (I’m a cool mom)… Maybe the Gen Z babysitters rolled their eyes…
But I’m confident that viewing every writing opportunity as a chance to motivate my audience and fine-tune my skills has made me a stronger writer. Strengthen your writing skills and start practicing today.
Need expert help with your writing for your business? Reach out to see if we’re a match.