Deadlines are important. But don’t let an arbitrary deadline force you to launch a bad (or boring!) marketing campaign.
And let’s be honest — unless you’re Apple launching a new product or Beyonce dropping a new album — you are the main (and perhaps the only) person who cares about your deadlines.
For example, your audience won’t notice if your monthly newsletter email arrives on the 17th instead of the 15th. But they will notice if it is lackluster, stuffed with filler words and self-promoting content just to “get it done.”
And don’t get me wrong, I LOVE deadlines. They keep projects from falling through the cracks and ensure a balanced communication output.
But sometimes (most of the time!), it’s better to give a little on the deadline than to give a little on the quality of your marketing.