A post type for your projects
Choosing a brand color palette? Making updates to your website? Building a presentation deck template? Run your colors through an accessibility check before getting started. It doesn’t matter how “pretty” something looks, if your audience can’t read it. Here’s a […]
You know that consistency is an important part of marketing. And repetition is crucial to extend your brand. Unfortunately some content creators use those truisms as an excuse to post, well, crap. Today, my inspiration cup was as dry as […]
Just as marketers need to collaborate with sales, they also need to work in sync with customer service. Likely, your customer service team is already surveying your buyers. Add one question that seeks to understand whether or not your company […]
When choosing a date for your B2B monthly email newsletter to go out, steer clear of a day at the very end or beginning of the month. Wondering why? With 12 months in a year, 5 holidays always or usually […]
Your marketing should be written at a middle school level. Sure, your audience likely can comprehend larger vocab words and more complicated sentences, but why would you want to create an additional barrier to digest your message? More barriers = […]
It’s not that hard to get likes. Or clicks. Or follows. All you have to do is: Craft generic content that appeal to a broad audience. Regurgitate industry tropes over and over again. Claim you’re being brave or trying something […]