#MarketingTipMonday No. 32

Choosing a brand color palette? Making updates to your website? Building a presentation deck template?

Run your colors through an accessibility check before getting started.

It doesn’t matter how “pretty” something looks, if your audience can’t read it.

Here’s a great resource from Use All Five. The LA-based creative studio created this free tool to show you how ADA compliant your colors are in relation to each other.

I use this resource at the beginning of working with any new palette. It’s one easy way to make sure you’re removing barriers from your audience understanding your message.