#MarketingTipMonday No. 33

My wipe off board eraser is working overtime.

I’ve been brainstorming content ideas for my own marketing. And honestly, some of it is pretty silly.

And say you were voted class clown in high school? Well that’s just a bad starting point. 🤡

When you’re marketing yourself (or your company’s brand is synonymous with your own), there’s an unique tension of how much personality to show vs. positioning yourself as capable and credible.

Professionally, I like to put my most competent foot forward. I want prospective clients to get a tease of what it would be like to work with me as they peruse my content. I err on the serious side.

But let’s be frank, straightforward marketing tips don’t generating high engagement. 👎

Wondering how to find a balance between professionalism and personality in your content marketing?

Think of it like great meal: your marketing needs to have the meat and veggies of meaningful insights, and also the seasoning of your personality.

Too much substance? Bland. Filling. But Bland. (I went on a few dates with a guy who only ate grilled chicken breast and white rice. That should have been my sign to leave it at one date.)

Too much seasoning? Your audience will feel empty in no time, if they can even trudge through a bowl of cilantro.

By blending your (brand) personality throughout your marketing, you’ll create flavorful and filling content.