When choosing a date for your B2B monthly email newsletter to go out, steer clear of a day at the very end or beginning of the month. Wondering why?
With 12 months in a year, 5 holidays always or usually land near the beginning or end of the month:
- 🎉 New Year’s Day
- ⭐️ Memorial Day
- 🇺🇸 4th of July
- 👷 Labor Day
- 🦃 Thanksgiving
Although offices might be open for your 2nd-of-the-month send, many people use those holidays to extend their PTO.
And sure, your audience likely won’t care (or notice) if you deliver an email on the 10th instead of the 4th, but it will make it easier for you to keep up this consistent communication to your file if you stick to one date.