#MarketingTipMonday No. 38

You know that testing is important in marketing, but there are two legitimate reasons you may not be able to test: You don’t have a large enough testing groups to produce statistically significant (repeatable) results. You can’t chance losing any […]

#MarketingTipMonday No. 37

What’s worse than someone unsubscribing from your emails? Being marked as spam ☠️ Some marketers have the “great” idea of hiding the unsubscribe option (which is required by CAN-SPAM laws) in a tiny text or white font. But you should […]

#MarketingTipMonday No. 36

Small businesses, you need both a personal and company LinkedIn profile. Here’s why 👉 You know that people connect with people. From your personal account you can engage with other people’s content and stay connected to your prospects and customers. […]

#MarketingTipMonday No. 35

Santa isn’t the only one checking his list twice. It’s that time of year to finalize your annual marketing plan for 2022. Wondering what makes a successful annual marketing plan? Here are the naughty and nice lists. Nice marketing plans: […]

#MarketingTipMonday No. 34

This #MarketingTipMonday is a simple one. 👉 Plan ahead. You already know that consistency in content marketing is crucial to create long-term success (but don’t post just to post!). Planning and prepping ahead of schedule can help you reach your […]

#MarketingTipMonday No. 33

My wipe off board eraser is working overtime. I’ve been brainstorming content ideas for my own marketing. And honestly, some of it is pretty silly. And say you were voted class clown in high school? Well that’s just a bad […]