A post type for your projects
You know it’s important for you and your company to each have their own LinkedIn profile. Yes, you need both! But which profile is most important for you, the small business owner with limited time and a long to-do list, […]
Today’s #MarketingTipMonday is inspired by my new favorite hobby — Revel Nail. In case you aren’t familiar with their product, companies like Revel Nail make it possible to get a salon quality manicure at home (and for a fraction of […]
You can improve your emails and social media posts instantly by Organizing Your Content Into Bullet Points Lists make it easy for the reader to understand the hierarchy of your message (your website and email heading structure can help with […]
Marketers often fall into the trap of giving their customers too many options. While it can seem tempting to try LOTS of offers/calls-to-action (CTAs) in your piece to see what resonates best with your ideal prospects, this actually decreases the […]
Collaborations can be a huge boon to your lead gen, but not all collaborations are created equal. Here are 3 questions to ask before you co-sponsor a webinar, guest present on a podcast, contribute to a white paper, or […]
It’s cliche, but slow and steady wins the race when it comes to marketing. > Short-term paid search results can double or triple when supported by strong SEO, which takes years to build! > Collaboration opportunities arise in conjunction with […]