Image with text: "#MarketingTipMonday Great design removes barriers for the audience, making it easier to consume your message BrightOathMarketing.com."

#MarketingTipMonday No. 92

Your small business marketing outcomes will improve when you improve your design skills. ✨correlation✨ [Hold up: don’t pay for that Adobe subscription just yet.] While there’s certainly a place for marketing pros with artsy-fartsy design skills, basic design and visual […]

Image with text: "#MarketingTipMonday For the best results, create content that's easy to consume. BrightOathMarketing.com."

#MarketingTipMonday No. 91

The buzzwords… The alphabet soup of business acronyms… The 6 syllable word when a simpler one would work… 👆These make your reader stop reading or your listener stop listening. And if the audience closes the tab, they won’t take the […]

Image with text: "#MarketingTIpMonday Define your ideal customer audience to enjoy efficiencies across your business. (Segmentation: It's not just for marketing!) BrightOathMarketing.com"

#MarketingTipMonday No. 90

News flash ‼️ Your product or service isn’t a good fit for everyone. There are even exceptions to seemingly “universal” offerings like Coke or iPhones (people watching their sugar intake and people outside of cell tower range, respectively). I promise […]

Image with text: "#MarketingTipMonday Compelling content creation takes time. BrightOathMarketing.com"

#MarketingTipMonday No. 89

You might have heard a marketing pro say something like, “If you just spend one hour a week writing, you’ll be able to send an email to your subscribers each week and chop up that email into 5 social media […]

#MarketingTipMonday No. 88

Unless you’ve been living under a rock, you’ve heard about Spotify’s annual Wrapped. Here’s the lyrics to my most listened to song of 2022: “I’m a powerful dump truck. I rumble down the road. Pushing my load from here to […]

image with text: "#MarketingTipMonday Post Content in more than one place to increase the potential impact and improve the effort's ROI. BrightOathMarketing.com"

#MarketingTipMonday No. 87

Want to instantly increase the potential impact of your content and introduce your small business to more prospective clients? Post your content in more than one place! Now, I’m not talking about “sharing.” While sharing is easier than natively re-posting, […]