Your small business marketing outcomes will improve when you improve your design skills.
[Hold up: don’t pay for that Adobe subscription just yet.]
While there’s certainly a place for marketing pros with artsy-fartsy design skills, basic design and visual organization best practices will immediately improve the effectiveness of your marketing campaigns.
Here are 4 examples of good design that any small business owner can do:
👉 create visual hierarchy that matches the textual hierarchy
(think: headlines and sub-headlines)
👉 leave lots of white space
(walls of text = eyesore)
👉 choose font colors that are ADA compliant
(why hinder people with visual impairments from reading your message?)
👉 employ bullets and lists
(like this one)