The buzzwords…
The alphabet soup of business acronyms…
The 6 syllable word when a simpler one would work…
👆These make your reader stop reading or your listener stop listening.
And if the audience closes the tab, they won’t take the desired action — like making a purchase.
When creating content for your small business, consider how that message will be received by the audience. Will the reader be able to read the document without doing additional work? Does the presentation make sense to someone outside of your company or industry? [Reminder, you goal is to communicate your message effectively, not teach reading comprehension.]