A post type for your projects
For many small businesses, a comprehensive annual marketing plan doesn’t make sense. Businesses love to create robust annual marketing plans that seem to take almost as many hours to write as they do to execute. Those documents can light up […]
One of the best ways to improve your marketing is to keep an eye on your competitors. Let’s consider the Four Ps of Marketing – Pricing, Product, Place, and Promotion. You likely know about your competitors’ Product and Pricing. You […]
Your marketing won’t always go as planned. Your automated email pulls in incorrect client data; FedEx reroutes your boxes and you don’t have anything for your conference booth; your newest campaign has a negative undertone you didn’t catch before it […]
Apple’s newest privacy advance means a change up in what marketers can see and track. For example, you’ll no longer be able to tell if someone opened your email if they’re using the Apple mail app (which almost 40% of […]
You may have heard that good marketing is 20% creation and 80% promotion. Or that people have the attention spans of goldfish. Or that people need to hear something 7+ times to remember it. What all those axioms point to […]
In the U.S., there are only 10 bank holidays. But there are tens of tens of “National Day of…” celebrations. Should your business celebrate holidays and days of on your social accounts? Absolutely. But should you celebrate all of them? […]