#MarketingTipMonday No. 9

In the U.S., there are only 10 bank holidays. But there are tens of tens of “National Day of…” celebrations. Should your business celebrate holidays and days of on your social accounts? Absolutely. But should you celebrate all of them? Absolutely not. Here’s why:

📆 According to National Day Calendar, today (Monday, May 31, 2021) has 7 celebrations in addition to Memorial Day. Creating all those posts would be a full time job!
🤡 Many unofficial days are just nonsense. Prime example: National Hole In My Bucket Day … Why?
👃 Most importantly, not all celebrations make sense for your brand. Your audience will be about to sniff out the you-know-what if you are disingenuous in your merriment or remembrance.

Only promote the holidays and days of celebrations that make sense for your brand.