#MarketingTipMonday No. 10

You may have heard that good marketing is 20% creation and 80% promotion. Or that people have the attention spans of goldfish. Or that people need to hear something 7+ times to remember it.

What all those axioms point to is the need for repetition in your marketing.

But most companies don’t do a good job repeating their marketing. Why? They get bored of their own work and worry their audience is getting bored too.

*Buzzer noise* Of course you’re sick of your own marketing! Hours have been spent fine-tuning every detail. You have years of historical knowledge of past campaigns, messages, and tests. You know more about your marketing than anyone else.

Here’s the solution.

Assume your audience hasn’t seen any of your prior marketing efforts. By doing this you’ll:
🏎 Let results drive your strategies
🦎 Build brand recognition (“15 minutes could save you …”)
🙅🏼‍♀️ Be less likely to use insider language
🧠 Make it easy to digest your message — no recall required
🌴 Create less work for yourself by leveraging successful campaigns