#MarketingTipMonday Quantitative Surveys

#MarketingTipMonday No. 26

In most instances, you’ll want to use quantitative questions to survey client satisfaction or get their feedback. Here’s why. It’s 1000x easier for your customer to click that they “strongly agree” the shampoo made their hair shiny and healthy than […]

#MarketingTipMonday Conversions are the most important KPI

#MarketingTipMonday No. 25

There are dozens of metrics that savvy marketers review to asses the success of their campaigns. And, “savvier” (cough*manipulative*cough) marketers may highlight metrics that are improving and downplay ones that are not, making it tricky to decipher if a campaign […]

#MarketingTipMonday Vanity URLS

#MarketingTipMonday No. 24

Picture this. You’re driving down the road jammin’ to the radio when an ad comes on for your town’s restaurant week. By the end, your mouth is watering and you’re ready to take on the challenge of visiting all 37 […]

#MarketingTipMonday No. 23

You likely know the ABCs of sales: Always Be Closing. But do you know the ABCs of Marketing? Always Be Creepin’. Creep marketing experts to learn from their successes (and mistakes) Creep customers through your analytics and surveys to see […]

#MarketingTipMonday No. 22

You did it! You finally finished that piece of content you’ve been working on for weeks. Time to sit back and let the leads roll in… Just kidding. It’s time to begin the often neglected part of content marketing — […]

#MarketingTipMonday No. 21

Marketing taglines can be descriptive of the product (Melts in Your Mouth, Not in Your Hands), highlight a competitive advantage (Can You Hear Me Now?), or promote a lifestyle customers aspire to (Think Differently). But above all else, taglines should […]