In most instances, you’ll want to use quantitative questions to survey client satisfaction or get their feedback.
Here’s why.
It’s 1000x easier for your customer to click that they “strongly agree” the shampoo made their hair shiny and healthy than to think through and type out their answer to the question “How has your hair improved since using our shampoo?”
Good marketing requires a good user experience. Nothing creates a great user experience like removing barriers (and time is a barrier!).
By using quantitative surveys you’ll:
- Receive more responses
- Get at many of the same answers you would have through qualitative research (assuming you worded the questions well)
- Easily be able to analyze the responses and figure out your next best step