You did it! You finally finished that piece of content you’ve been working on for weeks. Time to sit back and let the leads roll in…
Just kidding. It’s time to begin the often neglected part of content marketing — promotion.
A good rule of thumb: plan to spend at least as much time promoting the content as you did creating it.
Don’t worry: Your audience doesn’t see (or pay close attention to) everything you post. While you might feel like your messages are stale or repetitive, they likely aren’t received that way. This is particularly true on social, where only a small portion of your followers see each post.
You invested a lot of time into your content creation. Make sure you’re maximizing its impact by properly investing in its promotion.