#MarketingTipMonday No. 44

If you have an opt-in opportunity on your site, take the extra step to create an engaging welcome email.  Likely when someone subscribes on your site, the back end of the form has a generic “Thanks for subscribing!” or maybe […]

#MarketingTipMonday No. 43

There are many, many ways you can attract new customers to your business with marketing. The list is deep and wide, so I’ll summarize with this: if you see/interact with something that makes you want to buy something, that’s marketing. […]

#MarketingTipMonday No. 42

This one change will make your content more inclusive and more reader friendly… Proper case (capitalizing the first letter of each word) is a modern marketer’s secret weapon. It’s easier for your eyes and brain to parse out #ThisReallyCoolHashtag than […]

#MarketingTipMonday No. 41

If you aren’t doing your own Public Relations, your competitors will do it for you. 😱 Some businesses shy away from managing their own PR because: They don’t like to toot their own horn. They don’t think people will care […]

#MarketingTipMonday No. 40

News Flash ❗️❗️ Your website will never be done. “A website is a journey, not a destination,” a colleague told me once. Hearing that at the end of my first major website redesign was discouraging. But he was right, because […]

#MarketingTipMonday No. 39

Your marketing efforts shouldn’t be evenly distributed across the year. Depending on your clients typical busy season, and perhaps their fiscal years, you will have months with more or less: 🌟 Strategic Planning 🌟 Content Creation 🌟 Content Promotion Your […]