Your marketing efforts shouldn’t be evenly distributed across the year.
Depending on your clients typical busy season, and perhaps their fiscal years, you will have months with more or less:
🌟 Strategic Planning
🌟 Content Creation
🌟 Content Promotion
Your goal shouldn’t be to spend a proportional amount of time on each part of marketing every month. The goal is to make sure your audience sees your messages when they are most likely to respond to it.
Here’s a sample graph of large-bucket marketing efforts by month.