#MarketingTipMonday No. 42

This one change will make your content more inclusive and more reader friendly…

Proper case (capitalizing the first letter of each word) is a modern marketer’s secret weapon.

It’s easier for your eyes and brain to parse out #ThisReallyCoolHashtag than #thatreallycoolhashtag.

Also, the capitalization lets screen reader software know it’s upon a new word. This is important for people listening to your written text so they can hear the difference between #Bobsleighing and #BobSleighing (the latter being when Bob goes sleighing).

Proper case isn’t only for hashtags. Use it for URLs, like BrightOathMarketing.com, and email addresses, like Elyse@BrightOathMarketing.com.