A post type for your projects
You likely set some marketing tactical production goals like: 🤓 send an email to your subscribers each month 🤓 write 6 blog posts per quarter 🤓 secure 3 industry speaking engagements annually But time passes and, shoot, your deadline is […]
It was like a punch to the gut: “Maybe people are skimming your copy because it’s boring and predictable.” * Modern marketers are taught to write copy that’s easy to skim with ✅ visual hierarchy ✅ grade-school vocabulary (absolutely!) ✅ […]
Let’s talk about iFrames. An iFrame is an HTML element (like a form, video, or PDF) that you can embed inside of another HTML element (typically a web page). Today you’ll see these powerful tools most commonly used to embed […]
You know you should repurpose your marketing content (the pros say to do it all the time!), but you don’t know how or even why you should spend the effort repurposing content. Three reasons why you should repurpose your content: […]
This post marks 1 year of #MarketingTipMonday. 🥳 Which leads me to today’s tip: some things in marketing are hard to measure. Marketing analysts spend lots of time trying to attribute revenue to specific marketing campaigns, but it can be […]
Captions aren’t just for accessibility anymore! Add captions to your social media videos for the best audience experience. According to this study from Verizon Media, 92% of U.S. Consumers watch videos on social with the sound off. 🔇 Some video […]