#MarketingTipMonday No. 51

Captions aren’t just for accessibility anymore!

Add captions to your social media videos for the best audience experience.

According to this study from Verizon Media, 92% of U.S. Consumers watch videos on social with the sound off. 🔇

Some video recording platforms will automatically create caption files. But if you don’t have this capability, Rev.com can create your .srt file for a very reasonable price. It is worth the small additional investment to GREATLY increase the ROI of your social media videos.