When using customer reviews in your marketing, post your average ranking, not just the quantity of good reviews. #MarketingTipMonday Bright Oath Marketing

#MarketingTipMonday No. 110

Which is better: See why our customers have given us over 1,500 5-star reviews! or See why our customers have given us a 4.6-star rating! The second, and here’s why: In the first scenario, we know the company has 1,500 […]

Image with Text: #MarketingTipMonday Make your case studies more effective by highlighting the Solution, not the Results. BrightOathMarketing.com

#MarketingTipMonday No. 109

There are 3 parts to an effective case study: Situation (What was the problem the customer faced?) Solution (What did you do to solve the problem?) Results (Did it work?) Many think that the “Results” section is what sells your […]

#MarketingTipMonday What you sow today will return greater tomorrow. This is true for marketing too. BrightOathMarketing.com

#MarketingTipMonday No. 108

“You’ll reap what you sow” is only part of the story. When in fact, what you sow today will return greater tomorrow. A farmer doesn’t sow seeds and expect to dig up seeds in 6 months. What a waste of […]

#MarketingTipMonday Marketing can minimize the gaps between your customers' expectations and your product or service outcomes.

#MarketingTipMonday No. 107

The closer you can match product or service outcomes to your customers’ expectations, the better. So how do you bridge the gaps between expectations, reality, previous experiences, technology limitations, pricing, etc.? Through clear, forthright communication. While a lot of “getting […]

#MarketingTipMonday Marketing must be consistent to be successful.

#MarketingTipMonday No. 106

🗣️🗣️ Preaching to the choir here 🗣️🗣️ Above all else, your small business marketing must be consistent to be successful. (This assumes you’re creating webinars, emails, social media posts, and landing pages that are actually helpful and audience friendly. No […]

The same qualities that make for great design also make for effective marketing.

#MarketingTipMonday No. 105

I collect green glass pieces (vases, pitchers, candy dishes, etc.) and display them on my mantle. This collection is often the first thing people comment on when they enter my home and is one of my favorite design choices. I […]