The closer you can match product or service outcomes to your customers’ expectations, the better.
So how do you bridge the gaps between expectations, reality, previous experiences, technology limitations, pricing, etc.?
Through clear, forthright communication.
While a lot of “getting on the same page” with your prospects takes place during the sales product, marketing can help too.
Ideally, your marketing:
- covers how your product solves common customer problems
- is honest about limitations. Don’t promise more in your marketing than the product/service will deliver.
- showcases real customer outcomes (i.e. case studies and testimonials)
- uses proof-points like data and social proof
If you market well, your prospects will have a good idea of what they can expect from your products or services BEFORE they even speak with your team. Not only does good marketing save time in the sales process, but it will also boost your client retention numbers.
Ready to marketing your small business better? I’m eager to partner with you in your growth. Let’s talk.