🗣️🗣️ Preaching to the choir here 🗣️🗣️
Above all else, your small business marketing must be consistent to be successful.
(This assumes you’re creating webinars, emails, social media posts, and landing pages that are actually helpful and audience friendly. No commodity content!)
When starting a new initiative, I encourage my clients to set a frequency goal. Each content type has its own frequency ” minimum requirement.” For example:
- Sending an email to your subscribers can be a great way to keep your audiences engaged and deepen their relationship with your brand. But sending an email once a quarter isn’t frequent enough to make an impact.
- Posting on social media can be a great way to build an audience and personalize your brand. But posting once a month won’t please the algorithms and your posts won’t show in timelines.
- For many B2B companies, webinars are the best lead generator. However, only hosting one each year will cause those new leads to cool.
As I wrap up a busy spring with my family, this post is primarily advice for myself. My marketing will not be successful if I don’t do it consistently. And neither will yours.