There are 3 parts to an effective case study:
- Situation (What was the problem the customer faced?)
- Solution (What did you do to solve the problem?)
- Results (Did it work?)
Many think that the “Results” section is what sells your company to future prospects, but that’s not true.
Here’s why 👉 “Results” is heavily influenced by the client’s “Situation” (their budget, their market share, their reputation).
“Solution” is where you give a taste of your small business’ secret sauce. The value of your organization is in the “Solution” you recommend and implemented.
So consider this when creating your next case study: Given the “Situation” of your client, why did you recommend that “Solution”? The answer to this question is where you can most differentiate yourself from competitors.
A well-written case study can be a bottom-line changing part of your content marketing strategy. Need help creating case studies that impact your revenue? Let’s talk!