A post type for your projects
“You are not your customer.” It’s a good piece of advice, espoused by all types of business pros to encourage people against using their own preferences to make business decisions. (Check out Fast Company’s article from 2013 that still rings […]
It had all the signs of being a great restaurant: A packed parking lot An hour wait for dinner at 5:00 PM First-come-first-serve only 4.5 stars on yelp with 1,000+ reviews And while the service was great, the meal was […]
Be flexible around holidays when deploying your metered communication plans. You may have come to expect a Marketing Tip Monday from me each week, but would you notice if I didn’t post today (Memorial Day)? Likely not. It’s true that […]
I’m struggling today. Every idea I come up with is boring, bland — just a nope! So what do I do to get creatively inspired? I dig into the math of marketing. I look at stats and trend lines until […]
It’s conference season! Whether your company has a packed summer itinerary or you’re maximizing your efforts at one industry event, this tip will help you make the most of your investment: Network outside of the exhibit hall to generate more […]
This one tip will make you a better writer. Instantly. Write every sentence as though its primary purpose is to get the audience to read the next sentence. In formal education, you likely learned to write redundant, lengthy papers that […]