A post type for your projects
Effective marketing considers all the touch points between you and your customer. Not just 
emails 
social media 
public relations 
events But all of them. Many times, a new initiative is brought about by necessity: “we need […]
Let’s talk about 0-click content, an “older” digital marketing trends that’s making its way back into the spotlight as marketers attempt to outsmart the algorithms. Need a refresher? In a nutshell, 0-click (or zero-click) content is a tactic that doesn’t […]
This is a live action #MarketingTipMonday. You see, I don’t really like to consume video content. I’ll take an article over a video any day. Being able to quickly search and skim written content draws me to that medium. […]
You know that A/B testing is an important part of creating marketing campaigns that work. But did you know you can create worthless A/B tests? Here are 5 types: The Minute Markup: This test compares such tiny differences that they […]
Your primary nav (the menu at the top of your website) has an important job to do. It’s goal? To navigate your website visitor through your website and make it easy for them to get where they want to go […]
Does your small business need a website? 
I’ve seen a few business gurus post a “hot take” on social media that having a website is a waste of time. Reasons include: 
They’ve grown their business through referrals. […]