This is a live action #MarketingTipMonday.
You see, I don’t really like to consume video content. I’ll take an article over a video any day. Being able to quickly search and skim written content draws me to that medium.
But I know that I am not synonymous with my customers. Certainly some prefer video content. And, the social media algorithms prioritize video too.
So today’s #MarketingTipMonday is this: Don’t let your personal preferences keep you from trying marketing tactics.
What matters most is that you’re creating content (using channels and other methodologies) that can build interest in your products and services, and just maybe create fans for your brand. A audience-first marketing strategy is always the one that will perform best.