#MarketingTipMonday No. 74

Effective marketing considers all the touch points between you and your customer.

Not just

  • 📧 emails
  • 📱 social media
  • 📰 public relations
  • 🙋‍♀️ events

But all of them.

Many times, a new initiative is brought about by necessity: “we need marketing to accomplish X.” Yet, well-meaning marketing folks don’t consider how they effort fits into an entire marketing strategy and one unified brand.

Here are 3 ways to effectively incorporate a new initiative into your marketing strategy: 

  1. Ask other departments if they are already doing some type of communication to solve for that problem.
  2. Consider how the addition affects the comprehensive customer experience.
  3. Ensure the new initiative extends your brand and matches your other communications.

Need help creating a unified marketing strategy that meets your goals and extends your brand? Let’s talk!