Effective marketing considers all the touch points between you and your customer.
- 📧 emails
- 📱 social media
- 📰 public relations
- 🙋♀️ events
But all of them.
Many times, a new initiative is brought about by necessity: “we need marketing to accomplish X.” Yet, well-meaning marketing folks don’t consider how they effort fits into an entire marketing strategy and one unified brand.
Here are 3 ways to effectively incorporate a new initiative into your marketing strategy:
- Ask other departments if they are already doing some type of communication to solve for that problem.
- Consider how the addition affects the comprehensive customer experience.
- Ensure the new initiative extends your brand and matches your other communications.
Need help creating a unified marketing strategy that meets your goals and extends your brand? Let’s talk!