A post type for your projects
If you’re just beginning to invest in marketing for your small business, figuring out how many: social media posts to create weekly emails to send monthly webinars to produce annually seems like a good place to start. In fact, the […]
Your business’ website has literally ONE purpose: To covert. Depending on what your company does, that conversion might be: to get people to contact you to get people to buy to get people to donate to get people to demo […]
Yes! Every image on your website needs BOTH a title and an ALT text. Here’s why: The ALT text is used to describe the image to both search engines and to website visitors who can’t see the image (either because […]
While you shouldn’t manipulate or fabricate your small business’s online reviews (on google, facebook, yelp, etc.), you can take strategic steps to improve them. Here’s how to improve your online reviews (in 3 steps!) … Step 1: Ask everyone right […]
To veer from stock photos, many small businesses will take “casual” (i.e. staged) photos of people working around the office to use on their website or social media. Smart! But here’s the tip to make your picture day even more […]
If you’re expecting new business leads from your marketing investment this quarter, content marketing is not the strategy for you. Invest your money elsewhere. [yep, I said it] Yet, content marketing can be an extremely lucrative strategy with a killer […]