If you’re just beginning to invest in marketing for your small business, figuring out how many:
- social media posts to create weekly
- emails to send monthly
- webinars to produce annually
seems like a good place to start.
In fact, the question I’m asked most often by clients is: “How often do I need to do [insert tactic here]?”
But here’s a better question for small business owners to ponder before launching their efforts: “How many hours am I willing to dedicate to marketing each month?
Determining how much time you can invest prevents the critical error of choosing too many tactics and either:
- only being able to commit partial time needed to each tactic
- having to drop some tactics because you realize you don’t have the bandwidth. Most marketing tactics take time to pay off!
Ultimately, you want to pick a handful of marketing activities, and do those full out.
Need help figuring out how much marketing impact you can have in your allotted time? Let’s talk!