A post type for your projects
People will opt-out of your emails. And that’s ok. It’s better to for your audience to say “hey, I don’t want you in my inbox” than for you to keep emailing that person and their nonresponsiveness to negatively impact your […]
It can feel like effective copy and effective design are at odds… Or at least frenemies. But they’re strongest together. Design is a crucial part of catching eyeballs and stopping the scroll, and ultimately copy is what converts. When working […]
You’re a good marketer. And you know that collecting first-party data about your audience gives you helpful insights to market well. This real need for data has an unintended consequence: creating website forms that go on… and on… and on… […]
Let’s talk about your marketing tech stack, which is all the technology products you use to support your marketing. As an example, Bright Oath Marketing has a pretty short tech stack*: Name.com WordPress ActiveCampaign Canva Google Suite for Business Vimeo […]
If you’re creating video content for your social media page or websites, this tip will help: Record a two second count at the beginning and end of each segment where you’re looking at the camera (and smiling would be nice […]
Roses are red. Violets are blue Sales needs marketing And marketing needs sales too. The relationship between sales and marketing is akin to a great relationship: they can accomplish more together than they ever could alone. (Some people call this […]