#MarketingTipMonday No. 45

Roses are red.
Violets are blue
Sales needs marketing
And marketing needs sales too.

The relationship between sales and marketing is akin to a great relationship: they can accomplish more together than they ever could alone. (Some people call this Smarketing, which I don’t hate).

And like a fulfilling marriage, successful sales and marketing teams need

😍 Shared Goals

😍 Two-Way Communication

😍 Honest Feedback

😍 Compromise

😍 Trust


If you need help integrating your sales and marketing teams, creating shared goals, shared language, and even shared tech, reach out. I’ve been in both roles and can use my range of experiences to unite the seemingly disparate groups.