Back in 2015, I got a back massage from a local parlor.
A lot has happened since then. I’ve:
😎 moved to Mississippi and back
😎 birthed two babies
😎 voted in two presidential elections
😎 adopted a dog
😎 started my own business
😎 completed 100 peloton rides
But you know what I haven’t done since 2015? Gotten a second massage from that business.
Yet, this morning (and many many times since), I received an email about their great deals encouraging me to book my next appointment.
Do you think I’m likely to schedule a massage? Absolutely not.
The moral of the story is this: don’t be afraid to remove contacts (even former customers) from your email lists.
Who’s on your business’ email file that shouldn’t be there? Are you emailing people who haven’t done business with you in 7+ years hoping that your great Cyber Monday deal will inspire a new transaction?
Your best email list is people who have recently made a purchase or recently opted in to hear from you.
Need help segmenting to create your most effective email file? Let’s talk.