GOAT vs. JOAT
No, this isn’t a “I say potato. You say potato.” situation. GOAT is the Greatest of All Time. JOAT is a Jack of All Trades. They’re at odds because you can’t be both. Since time is a limited resource, people […]
Put Inbound Marketing to Work in Your Nonprofit: Here’s How!
This post originally appeared on Heroic Fundraising. Most of direct-response fundraising is outbound marketing — sending out emails, direct mail pieces, and telephone calls to acquire, retain, and cultivate your donors. Those efforts are the cornerstone of successful annual fund […]
What’s in a From Name?
A quick A/B test uncovered an easy way to increase marketing email open rates.
5 Ways to Develop Personal Power That Earns Positional Power
Every intro undergrad business management course covers Positional and Personal Power. Did you skip class that day to play frisbee in the quad? Here’s a quick recap – Positional Power is the influence you’ve earned via your title. You have […]
5 Tips to Work-From-Home Success
A few years back, the company I was working for was acquired by another company located in a different state. With this change (and we all know there is a lot of change during an acquisition), my colleagues and I […]
Expo Effort Waddles to Success
It’s difficult to stand out in a crowded exhibit hall. There’s a art and science in finding the balance between what you spend at a conference and what actually motivates conference attendees to engage with your brand. One of our […]