When you think marketing, what’s the first thing that comes to mind? For most small business owners, it’s lead generation. Acquiring contact information for new prospects. Introducing your company’s products or services to people who aren’t familiar. Extending your brand […]
Imagine this: You’re sitting in a conference room with your colleagues. You are brainstorming what to do for a client retention campaign. You know your boss “hates emojis,” so you’ve scrapped them from consideration for the emails. And her boss […]
Blogging is an important part of many small businesses’ marketing strategies. It’s a great way to build SEO, have content to send to your prospects, share case studies, showcase your expertise, and build your subscriber list. However having a […]
This pop culture classic is iconic. And I love it in all forms, from the 1978 movie to Broadway to the live televised musical to the Dancing with the Stars theme week. Best of all, there are 8 marketing takeaways […]
Lighten your social media content load by sharing relevant content. It’s an easy strategy that can build your online following and position YOU as an expert.
Is it time for you to engage a marketing partner? Here are two reasons why small business owners take the leap.