This one change will make your content more inclusive and more reader friendly…
Proper case (capitalizing the first letter of each word) is a modern marketer’s secret weapon.
It’s easier for your eyes and brain to parse out #ThisReallyCoolHashtag than #thatreallycoolhashtag.
Also, the capitalization lets screen reader software know it’s upon a new word. This is important for people listening to your written text so they can hear the difference between #Bobsleighing and #BobSleighing (the latter being when Bob goes sleighing).
Proper case isn’t only for hashtags. Use it for URLs, like BrightOathMarketing.com, and email addresses, like Elyse@BrightOathMarketing.com.