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I love a good A/B test — they can provide clear data showing what motivates your audiences to action. What makes an A/B test most successful? Only testing one variable. If you test more than one thing at a time, […]

It’s nearly impossible to proofread your own work, QC your own digital project, or completely understand how a customer will experience your campaign. The final step of great marketing is a fresh set of eyes. An outsider perspective can catch […]

In digital marketing, you don’t need your copy to read “click here” to denote a hyperlink. Let the visual styling indicate that the text is a link, and write something more engaging like: “When you download…” or “38% of marketers […]

Lighten your social media content creation load by sharing posts from other sources. Businesses often assume they should only post original content on their social media accounts. This isn’t necessary, or even a good strategy! Curating relevant content from other […]

The primary purpose of your website headings (H1, H2, etc.) is to create hierarchy and readability for search engines. Contrary to common use, the purposes of these is *not* to style your website… Think of your headings like the outline […]

Your business doesn’t have to have a Facebook. Or run email campaigns. Or have a billboard. Or spend resources on any marketing tactic that doesn’t help you reach your business goals. A marketing strategist can help you determine which efforts […]